Friday Finds: Preserve

Look, Blake Lively couldn’t launch what’s basically a GOOP-lite and have us not talk about it. It’s all anyone has been talking about. And rightfully so, she keeps posting cryptic videos of girls who look just like her with 1) a rock of an engagement ring and 2) a wedding dress so everyone is just going crazy trying to decode it. There’s also been a lot of talk about what she wrote in her welcome letter: “I’m hungry, and not just for enchiladas.” Cue giant eye roll. Look, we get it Blake Lively. You love baking and food and everything gluttonous although you continue to look like you and get to have sex on a regular basis with Ryan Reynolds. Congratufreakulations. I’m not bitter. Not bitter at all.

I’m not the only one who is a little skeptical of Preserve. For the most part, everyone says it’s super weird. It’s moody, it’s supposed to represent “Main Street USA” (no comment), and it’s kind of all over the place. The Guardian went so far as to say that the website makes the author want to “eat the rich” because it’s so annoying. Guys, I get it. There can only be one Goop and we already REALLY hate Gwyneth Paltrow. Well, I do anyway. Don’t you for one second think that she’s not to blame in the event the apocalypse happens and Jay Z and Beyonce actually break up. “Oh you haven’t heard of conscious uncoupling? All the cool people are doing it these days.”

For the sake of journalistic integrity, or whatever version there is for “bitchy blog writing,” I took it upon myself to shop Preserve for some items. While some of the pieces were completely laughable (a $19 jar of dill pickles…seriously?), there are some really interesting items I’d purchase for myself. Here are some of the pieces that caught my eye:







MOTT TOP - $118.

MOTT TOP – $118.

To me this, hits a little too close to home to Anthropologie, but I do like the fact that it will team up with nonprofits for some philanthropic efforts. I’ve always been a major fan of businesses that give back. Have you checked out Preserve? Are you buying into it?